Design process

Product design is in our heart, each product is designed together with the our partners from the first idea to the drawing board by the in-house design team. 

We only work with the world's finest producers. Each one of them are carefully selected to fill all the needs for making the perfect product and bring it to the market on time. The QA team ensures that each product is made exactly as designed, to the standards and quality levels that the brands are renowned for. It is important for us to make assure that both our partners and their customers receive the perfect product.


We are striving towards full sustainability. It is especially important for the future generation due to the continued climate change and growing population. The vision of our sustainability strategy is to lead the change towards a more eco-friendly production with renewable materials while at the same time being a fair and equal company.